Anti-Smoking TV Ads From Tobacco Industry Don’t Help

This article discusses the effectiveness of anti-smoking TV ads from several avenues.  Basically, it was found that higher exposure to state-sponsored, private-foundation and drug-company ads was associated with less smoking while higher exposure to tobacco-industry ads was associated with more smoking.  This study is interesting because it alludes to the possibility of consumers caring only where the information comes from, not what the content of the information is.  Knowing this could drastically lower the number of smokers in the U.S. if used correctly.