Sunday, April 29, 2012

Deeper Voices Win More Votes, Lab Study

In the laboratory, men and women are more likely to vote for political candidates with deeper voices, according to a new US study where two biologists teamed up with a political scientist to examine the effect of voice pitch on voters' preferences. Their findings are published in the 14 March online issue of the Proceedings of the Royal Society B. The researchers now plan to test their findings in the presidential elections in November.

 

http://www.medicalnewstoday.com/articles/242854.php

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